The Blue Cross Story


Heaven Cross and Blue Shield Association is the biggest personal medical insurance system in the United States (including Puerto Rico) and Canada. It is composed of 55 independent, in your area ran Blue Cross and Blue Shield Plans that collectively offered healthcare coverage to over 88 million people in 2003.

For its beginnings we need to return to 1929 to a male namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was a knowledgeable administrator, as he headed the College of Medicine, School of Nursing, College of Dentistry, and the university medical facility.

Right after taking the job, he established a health insurance that ensured instructors 21 days of medical facility care for 50 cents amonth. The strategy soon spread to other worker groups in Dallas, and after that comparable strategies started to crop up nation-wide.

On the other hand, around the exact same time that Kimball was creating his plan, the Blue Shield idea was becoming popular in the lumber and mining camps of the Pacific Northwest. Major injuries and persistent disease prevailed amongst these workers who were in very dangerous and hazardous tasks.

Their companies saw the requirement to provide medical care for them and they arranged with physicians to pay them a monthly charge to take care of the medical needs of the employees. These programs would later become what is known as the Blue Shield Plans.

When it comes to the cross sign, it was first used in a 1934 advertisement for the Hospital Service Association, which later on ended up being called Blue Cross and Blue Shield of Minnesota.

Joseph Binder, a Viennese artist, was hired by Company secretary E.A. van Steenwyk to produce a poster that consisted of a blue Greek cross. Van Steenwyk utilized the symbol to recognize his business’s health plans and after that Blue Cross started to utilize it in other parts of the nation.(Link : 7slots)

In 1939, the American Hospital Association, which was based in Chicago, started to utilize heaven Cross symbol to suggest that health plans around the country met specific requirements.

The AHA continued to use the symbol until 1960 when heaven Cross Association was founded. The two organizations remained affiliated till 1972.

The shield sign was created in Buffalo, New York by Carl Metzger in 1939 and the very first authorities Blue Shield plan was founded in California that same year. Carl Metzger was an early pioneer in heaven motion and he desired a style that would identify the new medical service plan.

It soon thrived as the number of Blue Shield Plans kept growing. In 1948 the symbol was informally embraced by nine plans called the Associated Medical Care Plan, which was later renamed the National Association of Blue Shield Plans.

For many years, heaven Cross and Blue Shield health care insurance coverage ideas took hold. Heaven Cross Blue Shield Association was formed in 1982 by a merger of heaven Cross Association and the National Association of Blue Shield Plans. When heaven Cross and Blue Shield companies merged, their brand symbols also merged and turned into one of the most familiar symbols in America.

To show you how big it has become, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in income. The advancement of handled healthcare in the United States is thoroughly linked to the designs of Blue Cross-Blue Shield.